Thursday, September 15, 2011

WK3 BLOG MEANING 2


“A Salt And Battery” by Emery Greer -- T-Shirt design

Whilst this t-shirt design be very "punny" (funny pun), it is a great demonstration of all three levels of visual design. (1) Representation: this image shows an image of a very generic and common salt shaker, and a typical C-battery. Both can be easily identified as things that we've experienced and used in reality. Literally and directly, the image shows a cracked salt-shaker, and a beat up old battery. (2) The image design is abstract, meaning the image has very little detail, and is minimalistic in terms of design. Because of its cartoon-ish vector rendition, the salt-shaker and C-battery are very simplistic in shape and color. (3) Symbolically, the two items denote typical objects, but by name actually produce a funny joke: "a salt and battery" equates to "assault and battery." This visual message in a form of a joke is reinforced with a police lineup-esque background that measures height. Also, because the designer only used shades of black, white, and gray, this image can be easily printed, copied, reproduced, etc. i.e. t-shirts.

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