Thursday, October 6, 2011

WK6 Visual Perception Top-Down

http://www.kickstarter.com/projects/justinrusso/video-game-posters


This poster is a very minimalistic example of a majorly popular icon in video games. Because I want to create posters for gaming companies specifically, I will analyze this based on the top-down visual processing.
By looking at the poster, it may not look like much at first glance; the rapid eye movements will scramble from top to bottom, and to reading the words at the very bottom. Eyes will then jump back up to the bulk of the design and start looking at certain parts for longer periods of time like the bold lines and the series of solid-color circles in order to figure out what the poster means, goal-oriented processing. If one were not familiar with the character, then eyes would keep seeing other points of the poster for longer periods of time. If the person is familiar with the character, the eyes will take in the poster as a whole character rather than parts of the character (Big Daddy from Bioshock).


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